THE BATTLE TO SAVE EARTH BEGINS…IN ORLANDONOW OPEN...TRANSFORMERS: THE RIDE - 3D AT UNIVERSAL ORLANDO RESORT
It is the greatest battle you will ever ride - and it is now open at Universal Orlando® Resort.
Universal Orlando® marks the grand opening of TRANSFORMERS: The Ride - 3D at Universal Studios Florida® today - officially opening one of its most highly anticipated entertainment experiences in years.
The new attraction is based on the popular TRANSFORMERS films and created along with the award-winning director of the film series, Michael Bay. It blends a powerful storyline, powerful technology, all-new hyper-real animation and massive sets into an action-adventure that grabs riders and does not let them go until the very last second.
Riders are recruited for a high-tech, good versus evil battle in which they must save Planet Earth. They join iconic film characters Optimus Prime and the Autobots as they fight Megatron and the Decepticons to the end.
The 3D-action is mind-blowing and everywhere all at once; the 4K high-definition animation breathtakingly real. Riders burst into battles between "life-sized," three-story-tall Autobots and Decepticons. They dodge relentless attacks, explosions and missiles. And they come face-to-face with Megatron - who wants to destroy them.
The attraction has already gained "must-see" status at Universal Studios Singapore and Universal Studios Hollywood. It was built at Universal Studios Florida in one year - the fastest build time in Universal history.
TRANSFORMERS: The Ride - 3D was created under license from Hasbro, Inc. TRANSFORMERS films, television shows and merchandise based on the iconic Hasbro property have captivated millions of people all over the world for thirty years. To date, three blockbuster films have been released – “TRANSFORMERS” (2007), “TRANSFORMERS: REVENGE OF THE FALLEN” (2009) and “TRANSFORMERS: DARK OF THE MOON” (2011) – grossing more than $2 billion combined worldwide at the box office. The three films were directed by Michael Bay, executive produced by Steven Spielberg and released by Paramount Pictures. The fourth TRANSFORMERS film is scheduled to be released in June 2014.
About Universal Orlando Resort
There are many choices for your Orlando meeting or event, but there is only one Universal Orlando Resort. With two theme parks, Universal Studios Florida and Universal’s Islands of Adventure, three on-site hotels and a nighttime entertainment complex, Universal Orlando Resort offers a variety of amazing themed venues, unparalleled entertainment and award-winning catering, allowing groups to never settle for business as usual. The resort’s 250,000 square feet of indoor, customizable meetings space and variety of unique outdoor event venues can accommodate groups ranging in size from 20 to 20,000.
Universal Orlando Resort is part of NBCUniversal, a Comcast company.
About Hasbro, Inc.
Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company’s world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 170 markets around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at www.hasbro.com.
MEDIA CONTACT: Universal Orlando Public Relations